Privacy policy

Biomode operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the “Services”).

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably be linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including payment card details, billing information, transaction details, payment confirmations and related payment information.

  • Account information, including your username, password, preferences and settings.

  • Transaction information, including items you view, add to cart, purchase, return, exchange or cancel, and your transaction history.

  • Communications with us, including information you include in customer support inquiries or other correspondence.

  • Device information, including information about your device, browser, IP address, and other unique identifiers.

  • Usage information, including information about how and when you access or interact with the Services.

Personal Information Sources

We may collect personal information from:

  • Directly from you, when you create an account, place an order, contact us, or otherwise provide information to us.

  • Automatically, through your interaction with the Services, including via cookies and similar technologies.

  • From service providers, such as payment processors, hosting providers, analytics providers, and fulfilment partners who process information on our behalf.

  • From business or marketing partners, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

To process payments, fulfil orders, manage returns and exchanges, maintain your account, arrange shipping, provide customer support, personalise your shopping experience, and improve our Services.

Marketing and Advertising

To send marketing and promotional communications (where permitted by law), and to display advertisements relating to our products or services, including based on your previous interactions with the Services.

Security and Fraud Prevention

To verify your identity, secure payments, detect and prevent fraud or other unlawful activity, and protect the safety and integrity of our Services.

Communicating with You

To respond to inquiries, provide updates regarding orders or accounts, and maintain our relationship with you.

Legal Reasons

To comply with legal obligations, respond to lawful requests from public authorities, resolve disputes, enforce our policies, and protect our legal rights.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

  • Service providers who perform services on our behalf (such as payment processing, IT management, hosting, analytics, customer support, cloud storage, and shipping).

  • Business and marketing partners, where permitted by law.

  • Professional advisers (such as legal, accounting, or regulatory advisers).

  • Authorities or regulators where required by law.

  • In connection with a business transaction such as a merger, acquisition, or sale of assets.

All third parties are required to process personal information in accordance with applicable data protection laws.

Third Party Websites and Links

The Services may contain links to websites or platforms operated by third parties. We are not responsible for the privacy practices or content of such third-party websites. We encourage you to review their privacy policies before providing them with personal information.

Children's Data

The Services are not intended for individuals under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can delete it.

Security and Retention of Your Information

We implement appropriate technical and organisational measures to safeguard your personal information. However, no method of transmission over the internet is completely secure.

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including to comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on your location, you may have rights under applicable data protection laws, including:

  • The right to access personal information we hold about you

  • The right to request correction of inaccurate information

  • The right to request deletion of your information

  • The right to restrict or object to processing

  • The right to data portability

  • The right to withdraw consent where processing is based on consent

We will not discriminate against you for exercising your rights. We may need to verify your identity before responding to your request.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below. If you are located in the UK or EEA, you may also lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred to and processed in countries outside your country of residence. Where required by law, we ensure appropriate safeguards are in place for such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. We will post the updated version on this page and update the “Last updated” date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, email us at hello@biomode.co.uk or contact us at Chandos Business Centre, 87 Warwick Street, Leamington Spa, Warwickshire, CV32 4RJ, GB.

For applicable data protection laws, Biomode is the data controller of your personal information.